Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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10 benefits of a PR campaign


One of the most common questions we’re asked in new business meetings is ‘what are the benefits of a PR campaign?’ therefore we’ve decided to write a blog about it. As Bill Gates said: “If I was down to my last dollar I’d spend it on public relations”, so it must have some benefits…

 

  1. It raises awareness of your company

 

  1. Promotes understanding between a business and its stakeholders

 

  1. Builds trust and confidence with opinion formers

 

  1. Encourages changes in behaviour, attitudes and perceptions

 

  1. Builds goodwill with clients

 

  1. Can help attract new business

 

  1. It can be a very cost effective marketing vehicle – a press release is a fraction of the cost of advertising

 

  1. The positive endorsement from a third party generates much more credibility than advertising

 

  1. Improves online presence which helps Search Engine Optimisation (SEO)

 

  1. Can lead to other opportunities e.g. recruitment, sponsorship and award nominations

 

If you would like more information about the benefits of PR, please contact us on 01325 486666 or email info@harveyandhugo.com

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