As usual, when the year draws to an end, The Pack spends time reflecting on the last 12 months and some of the delightful things they’ve brought us. The general consensus at our HQ is that 2016 has been a cracker of a year for social media, so we thought we’d take a look back at some of our favourite highlights.
Back in August, following the launch of Snapchat memories, Instagram introduced Stories to us and we’ve got to say, we love them.
Stories was a refreshing move away from the poised, professional pictures the platform is known for, encouraging users to post more candidly and more frequently. Users could now use Stories to catalogue their daily lives in an independent interface without overcrowding their followers’ news feeds.
Gasps were heard around the world in July as Snapchat revealed its game-changing update – Memories.
This feature from everybody’s favourite image messaging and multimedia mobile app, allowed users to save past Snaps and edit them together into a longer narrative or repost them as flashbacks.
Opinions were divided about Memories, as Snapchat has always been about taking photos and videos in the moment, which then erase after they are viewed. However, Snappers did enjoy being more creative with stories, as they could pick and choose what goes in them by re-uploading old Snaps or creating new Stories by mixing and matching old Snaps or even media already saved on their devices.
In a bid to become simpler and more attractive to new users, one of the ‘old boys’ of social media announced, in May, it would be revamping some of its rules throughout the remainder of 2016.
With Snapchat and Live Video dominating social media and Facebook still a massive player, Twitter saw its active users level off for the first time since its creation and knew changes needed to happen.
Co-founder and chief executive Jack Dorsey, announced the following series of changes would be made, many of which were well received by users:
Certainly one of the best things to happen to social media the year (well we think so anyway) was the launch of Facebook Live.
Although live had first launched in August 2015 for celebrities, this year, the platform opened the option out to everyone, allowing users to broadcast videos of almost anything to a huge audience, who in turn would be able to interact back.
If you’re not yet to go live, this is certainly one to add onto your New Year’s resolutions, as the power of live video continues to get stronger by the day.
Five years after its launch, Instagram decided to freshen up its look with a new logo.
Upon its revelation, many of Instagram’s 400 million users took to the platform to share their thoughts on the updated icon and app design, which represents how “vibrant and diverse your storytelling has become” according to the Company.
The redesign was started in 2015 and included even more filters to use on photos and also sees updated icons for the platforms creative apps: Layout, Boomerang and Hyperlapse.
The new icon features a simpler camera over a rainbow of colours and was inspired by the My Instagram Logo project, started by Paulo del Valle three years ago and which saw thousands of creators remix the icon in creative ways. Paulo used more than 400 flowers to make his remix of the apps new look, which showed a camera made out of white flowers over a multicolour bed of flowers.
We instantly fell in love with the new look Instagram and can’t even remember what the old Instagram logo even looks like now!
As a PR and social media agency, we were overjoyed when Instagram announced its toggling feature. Gone are the days of logging in and out of separate accounts, we now enjoy a simpler way to manage multiple accounts, saving precious time, which is much appreciated. Thanks guys!
So there you have them, our favourite social media changes of 2016! If the last 12 months are anything to go by, we can’t wait for next year – roll on 2017!
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