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3M DI-NOC Trend Line range launch signals greater product choice from Barnard Castle-based William Smith


William Smith is excited to announce the launch of 3M’s DI-NOC Trend Line range – a new core stock of the most popular and on-trend wood grain, metallic, textile and single colour patterns.

From April, the Company will stock all 80 patterns of the product, with customers able to order by the metre and for next day delivery. New Trend Line swatches will also be available for customers to view the array of patterns in a physical form.

The Trend Line range is regarded as another bold statement from the UK’s leading supplier to the sign and graphics industry, as it signals its commitment to investing in new architectural product ranges. Off the back of the launch, William Smith will also be offering DI-NOC application training, enabling customers to learn how to apply the film and become an installer themselves.

“We believe DI-NOC is a pioneering product, within a lucrative market,” said William Smith’s Marketing Manager, Lindsay Appleton.

“The refurbishment market shows great growth potential, with refurbishment generally 1/7 of the cost compared to making it new, which can provide endless opportunities to businesses.

“As a result of launching the 3M Trend Line range, the key DI-NOC patterns will be a lot more accessible and readily available to supply new projects. By investing in stock, we can ensure there are no longer issues with supply times and the entire Trend Line range is available by the metre.”

Developed by 3M as a cost-effective design solution for interior and exterior new building refurbishment projects, these vinyl films realistically recreate the visual effect of natural materials at a fraction of the cost – DI-NOC Architectural Finishes offer a number of key benefits.

Lightweight and self-adhesive, they can be applied on site to existing substrates quickly and easily, with less likelihood of error and waste. Businesses can remain open during the DI-NOC application, in turn minimising disruption during a refurbishment. 3M DI-NOC films come with CE marking and EN 13501 fire certification to give customers peace of mind.

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