Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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4 things to consider when choosing a brand name

The name of your product or service is vital in any industry. It is the first thing a customer sees, so you need to give off a good impression. We have put together a small guide to help you get on your way in branding.

What message do you want to send out?

The naming of your brand is more than just random words put together. Underneath the brand, you want to be putting out a message to the world. What is it you want to represent for your brand? Your message should be crafted, and already decided before you even start thinking of a name.

Be creative

Your brand name could be with you, your company or product for a long time. Make sure it is creative, inspiring and modern. You should take pride in your brand if it’s going to be shared with the world, so make sure it doesn’t come off as boring. This is your chance to inspire people who are looking to use your service or buy your product. Your brand name is more likely to be shared and a better chance of going viral if it has a fun name.

KISS – Keep it simple, stupid

When trying to be creative, we can often get carried away with ourselves! Apply the “KISS” rule to nearly everything you do in marketing and PR. For those of you unaware, KISS (an acronym – we’ll get to these shortly) stands for Keep It Simple, Stupid. You want your brand to be short and simple. In the film “The Social Network” Mark Zuckerberg almost calls his social media platform “The Facebook” until entrepreneur Sean Parker tells him to drop the “The” – “It’s cleaner”.


Be wary of acronyms. It may not be your intention, but your brand name will be shortened and abbreviated.  We now live in a world of social media and hashtags where everything gets cut down into small, clean and attractive packaging. At Harvey & Hugo, we can sometimes be referred to as “H&H” – it’s quicker for people. So if you’re thinking of calling yourselves “Phoenix Indigo Solution Scheme” – think again.


These are just four simple sign posts on the road to finding the name that suits you and your brand best.  If you’re having trouble or you’re looking for some extra help in figuring out a strategy – get in touch.

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