Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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FAQ: I made changes to my press release but you have changed these back again, why is that?

When initially writing a press release, we always keep in mind the three audiences we are aiming to satisfy. That is, publications who will pick up the story, the client and the clients’ target audience. As it’s the publications who make the decision whether or not to publish a release, it is vital it has […]

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FAQ: How do you decide which publications my press release will be distributed to?

A: This is one of the most popular questions we get asked when speaking to clients about press releases, and rightly so, as the correct distribution of a press release is essential. As every client is different, with their own individual story and target audience, we create bespoke media distribution lists for each press release. […]

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Press release packages

FAQ: I have taken my own photo to go with my press release, can I use it?

A: As the saying goes, a picture is worth a thousand words, which means the one you choose to go alongside your press release, needs to be as good as the story itself. While we’re not expecting everyone to be a David Bailey, there are certain aspects to consider when taking a press shot yourself. […]

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Press release packages, Harvey & Hugo

FAQ: Where will my story appear?

A:  Again we can’t guarantee exactly where coverage will appear but we will only send it to media outlets that would typically use your story. It’s very rare that everywhere we send your release to will use the story as often if one media outlet has done a big piece on it, this will put the […]

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FAQ: Why are job titles not capitalised in press releases?

A: This is our most common thing that our clients like to ‘correct’ in their press releases. We know your job title is important, but unfortunately there is no need for it to be capitalised according to the Associated Press (AP) Stylebook. The only exception to this is when the title comes before the name, […]

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Press release packages
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