A recent study seems to indicate that gerbils and not black rats are responsible for the Black Death epidemic in Medieval Europe.
It was previously thought that fleas jumped from rats to humans, taking the disease with them. Now, scientists believe that the weather was not dry enough to suit rats, but instead favoured the Asian Giant Gerbil.
If this turns out to be the case then it seems rats have had to deal with an awful lot of bad press over the years, which has been mostly undeserved. Given this, we’d like to share some tips on dealing with bad publicity to avoid becoming a scape-rat and letting those pesky gerbils get away with it.
Hope for the best, plan for the worst. Planning ahead will give you a greater chance of staying in control of the situation.
Don’t ignore it
It’s important to face any problem head on. Ignoring a problem can only aggravate the issue and send out the wrong message. Make sure to explain yourself quickly and honestly so that your image isn’t tarnished further by becoming a long, drawn out drama.
Communication is key
Be sure to keep everyone informed. It’s important that everyone within the business is singing from the same song sheet in order to avoid further controversy or confusion.
Learn from the past
There’s plenty of examples of what not to do in a PR crisis, be sure to learn from them rather than repeat them.
To galvanise your reputation it’s important to produce or emphasise some positive PR to start to get your business back into your customers’ good books.
If in doubt, hire a PR firm
If you need any advice with your PR, we’d be more than happy to help. Give us a call on 01325 486666
How your employees are a good PR tool: http://www.harveyandhugo.com/your-employees-are-a-great-pr-tool/
Learn from Branson: http://www.harveyandhugo.com/how-to-deal-with-a-crisis/