It is important to monitor your Facebook page so you can detect the successes of your online activity, sustain it and, even better, improve it.
How to monitor your Facebook page:
You can begin to monitor your company’s Facebook page once it has received 30 ‘likes’ (this is so Facebook can calculate statistics).
If you haven’t yet received 30 ‘likes’, be patient and remember that generating Facebook interaction is a slow yet rewarding process.
To begin monitoring Facebook select the ‘Insights’ section located at the top centre of the page, as seen below:
The number of ‘Total Likes’ refers to the number of people who ‘Like’ your page.
The number of ‘Friends of Fans’ refers to the number of people your page can potentially reach out to.
The number of ‘People Talking About This’ refers to the people engaging with your page.
And finally, the ‘Weekly Total Reach’ refers to the amount of people who were exposed to your company’s activity on Facebook that week.
Make a note of these statistics each week and compare it to the last.
That way you’re able to monitor the progression of your Facebook page.
What to do when your statistics start to fall or you’re unsure how to sustain them:
Scroll further down the page of the ‘Insights’ section and you’ll be faced with a chart referring to your specific posts and the amount of interaction each one received. For example, please see below:
Here you are able to identify the specific posts which generated the most interaction.
Again, make a note of the posts which created the most interaction, and post content similar to it.
Don’t re-create posts similar to the ones which generated no excitement among fans.
By doing this you are able to not only sustain your online presence, but most likely heighten it.
To look into sustaining and increasing your online reputation further, it’s a good idea to investigate the demographics of people interacting with your page.
You are able to find this information by selecting the ‘Likes’, ‘Reach’, and ‘Talking About This’ icons directed above the ‘Insights’ overview section. For example, please see below:
Once you have selected an icon, you will be faced with graphs and charts regarding the demographics of people interacting with your page, including their age, gender and location. See another example below:
Here you are really able to target your target audience – the people interested in your company.
Again, make a note of this information and use it when you’re writing your Facebook posts.
For example, if the people engaging with your page are mainly 25-year-old females from Newcastle, post information regarding or relating to 25-year-old females from Newcastle.
Bearing in mind, this does not mean you should dismiss the minority of people engaging with your page.
The outcome of monitoring your Facebook page:
By keeping track of the amount of people interacting with your page and their demographics, you are more likely to provide fans and potential fans with content they want to engage with on Facebook.
The benefits of this research will most likely generate clients and engage potential buyers with your company’s services.
Please note that Facebook is constantly changing and adapting to users’ needs; therefore the process of monitoring your page may alter overtime.