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Back to basics: LinkedIn Profile


This month we’re taking you back to basics with our blogs covering some of the top social media networks. Okay, so some of Linkedin login page on Apple iPad screen
these tips may seem obvious, especially to all you social media experts, but remember it’s the little things that make all the difference!

We’re going to start off with LinkedIn and some basic tips to improve your profile.

1.     Headline

This is the headline to your professional life – make it a good one. LinkedIn automatically makes it your current job title, but you get 120 characters to tell people exactly what you do in your own unique way. Be creative as the headline is often the first thing people will see.

Make sure you include as many details as possible in the profile section. LinkedIn tries its best to help you out here by prompting you for more information such as your current role, your industry, your experience and location. Fill out all of these sections.

Your profile is 11 times more likely to be viewed if you have a photo.

The photo should be a recent, professional head and shoulder shot of you. Please do not upload: your pet, your children, you on a night out or a picture of you from the 70s – save those beauties for Facebook.

It looks more professional to have a URL that includes your name rather than loads of numbers. It also boosts you up in Google’s rankings.

Include contact details and links to your website. This may seem very obvious but is often left out.

Let people know what you’re working on or post news to keep your target market interested. Where possible include links back to your website.

 

Related links

Tips for raising your profile on LinkedIn

Are you doing the LinkedIn basics?

5 reasons why social media is important for your business

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