“If I was down to my last dollar, I’d spend it on public relations.” Bill Gates
Now Bill is clearly a wise man! Here are some reasons he’d put his precious last dollar into a PR campaign.
You could have the best product or service in the universe, but if no one knows about it, you’re not going to sell any!
People don’t buy what you do, they buy why you do it. PR helps tell your story and explain why you do it.
As well as helping convey USPs, PR can help build in ESPs which help build brand loyalty.
It’s not just your clients you need to communicate to. PR helps nurture understanding between all stakeholders.
After all they say, there is no truth, only perception!
It’s much cheaper than advertising and also has that added credibility.
PR is a great tool for helping with Search Engine Optimisation. You can build in key words and a lot of news sites have high page rankings to link back to your website.
Recruitment, sponsorship, award nominations and even new business can all be the product of a successful PR campaign.
If you’re ready to start experiencing these benefits, throw us a bone on 01325 486666 or email firstname.lastname@example.org