This is my first blog for Harvey & Hugo as I (Laura) recently joined the team to work as a PR and social media account manager.
Having trained as a journalist and previously worked as a news reporter at The Gazette, this is my first role for a PR company.
Many journalists are quick to criticise those who make the move over to “the dark side”, but I saw it as a great opportunity to combine what I learned in the newsroom with new ideas and skills.
To me, having previously worked as a journalist can only be a good thing, right?
Here are a few thoughts on how my first two weeks at Harvey & Hugo have gone.
As a journalist, good contacts were vital and could be the difference between making and breaking a story. The same goes in my new job and I’m not going to lie, but I am relieved to be good friends with journalists, as this has already helped me to get good coverage for my clients. Thanks guys!
Knowledge of how the other half work
Having come across from a newsroom, I am able to share inside knowledge and experience of how the other half work. It has also helped to secure that little bit of extra coverage for clients.
I used to receive them and now I write them. Fortunately for me, they are similar to news stories (give or take some style differences) but you generally have a little bit longer to write them. Gone are the days of 20 minute deadlines, which I have to say is a relief!
As a journalist it was full of shorthand notes. As an account manager, I still use shorthand as this is the quickest way to get notes down and saves me a lot of time.
The importance of being a team
No matter how big or small the company, the team has to gel to get the best results. Luckily for me, both my old and new colleagues share the same philosophy