Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Nike PR campaign courts controversy

They say all publicity is good publicity, but what if your PR campaign has the potential to alienate your customers? Sportswear giant Nike has been testing this theory recently, by choosing American footballer Colin Kaepernick to front its latest advert. Kaepernick, for those of you not versed in American football and/or patriotism, has divided the […]

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Woodward’s wise words

We’ve long admired Clive Woodward’s leadership and coaching style since the momentous 2003 Rugby World Cup, so we jumped at the chance to hear him speak at a recent event at the top of The Gherkin in London. His presentation was full of little gems of information that are just too good to keep to […]

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How to avoid content fatigue

The digital world is growing and fast. With research showing that there is an average of 2.4 million Google searches per minute, it’s never been more important to ensure that your content stands out from the crowd. Content fatigue refers to the relationship between information online and the amount of time we have to consume […]

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Discover your Emotional Selling Propositions

“Products are made in the factory, brands are made in the mind” – Walter Landor We couldn’t agree more Mr Landor.Emotional selling propositions are incredibly powerful when it comes to choosing a product or service; in fact, a staggering 80 per cent of our purchasing decisions are made with our emotions. So, what’s it all […]

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We’re walking for Wag

Leader of The Pack, and PR and Marketing Director of Wag & Company North East Friendship Dogs, Charlotte will strap on her boots and ‘Walk for Wag’, raising money to help combat loneliness in older people in our region. Joined by our charming four-legged Chairman Hugo, Charlotte will join local supporters and businesses to walk […]

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