Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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How can I improve my online store sales with social media?


Social media platforms are bursting with brands trying to stand out from the crowd and with one in 10 online purchases being generated from social media (Marketing Profs), you want to make sure you have a strong social media presence.

As a social media agency, we know having a smashing online presence can truly help to grow a business, so we want to help you boost your online sales with our top tips!

 

  1. Make sure you’re on the platforms your audiences are on

 

There are hundreds of social media platforms for you to choose from, but do you need to have a presence on them all?

The answer is no.

The trick is to discover which platforms your customers are active on and then develop creative and intriguing content for them to interact with. As Social Media Strategist, Peg Fitzpatrick, once said, “It’s better to be amazing at one or two social platforms than suck on five or six.”

 

  1. Use messaging apps for customer support

 

Don’t forget about messaging apps like Facebook Messenger and WhatsApp because these platforms are going to become big players in the world of customer relations.

Not to mention, if you want your business to provide 24/7 customer support, these are great tools to do so!

 

  1. Directly target your audience through ads

 

Looking for a new way to target your ideal customers? Use social media advertising! Growing your Company’s reach organically on social media can yield great results, but in the busy online world, paid social media can give you the boost you need to get noticed.

 

  1. Introduce your employees on social media

 

If you employ a group of enthusiastic people who love the Company they work for, then let them shout about their amazing jobs on social media. It’s a great way to not only form connections with old and new customers but also show your employees’ passion for the firm and the services they provide.

 

  1. Use live video

 

According to Social Media Examiner, 43% of marketers are planning to use live video in their social media campaigns!

So, if you haven’t shot your first Facebook Live yet, we highly recommend you start planning it because they are a brilliant way to interact and connect with your audience.

If you’re not sure what to focus your live video on, here are some ideas:

Remember Live videos should be short and sweet – no more than 10-15 minutes maximum!

 

As a London communications agency, we know that although it’s important to adhere to these very simple tips, having a wider PR and social media strategy is vital to building a strong awareness of your brand.

For more information on how we can help develop your PR strategy, tweet us at @harveyandhugo or give us a call at 01325 486666.

 

Related links: Using social media to support your event

Live social media in 2017

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