Promotion of your business through word of mouth is incredibly valuable for any brand, but how can you take advantage of this form of marketing in an increasingly digital word?
Nielsen’s Global Trust in Advertising Survey states that 92% of people said they trust recommendations from friends and family above all other forms of advertising, which suggests word of mouth is clearly a major influence in a potential customers’ mind.
So how do you promote your business online through word of mouth practices?
The answers are right in front of you. LinkedIn and your employees.
LinkedIn is a professional networking platform which has over 414 million members and it offers great brand publicising opportunities for the people who are already invested in and passionate about your business, your employees. They are the key to increasing your brand’s promotion through word of mouth on LinkedIn.
Employee advocacy is more important than ever in this modern, connected age, because employees who are engaged with your business are more likely to talk positively about the work they do on their own social networks.
A study carried out by LinkedIn found that content shared by employees generated twice the click-through rate (CTR) of content shared from a company’s profile. The study reported: “We saw that employees get 2x higher CTRs from their shares compared to company shares of the same content.”
“So how do I implement a successful employee advocacy?” I hear you asking. Well if you follow these simple steps, you’ll be well on your way to building a strong word of mouth marketing scheme.
Related links: Back to basics: LinkedIn profile http://harveyandhugo.com/back-to-basics-linkedin-profile/
The anatomy of a LinkedIn Ad http://harveyandhugo.com/the-anatomy-of-a-linkedin-ad/