BTS Facades & Fabrications is a market leading manufacturer of premium, bespoke façade and fabrication products, serving customers throughout the UK and beyond from the dedicated facility in Newton Aycliffe.
In 2019, BTS joined forces with Hartlepool’s Expanded Metal Company to develop and launch an innovative new product for the construction industry.
The Pack stepped in to support the launch of the product, ensuring the news was shared far and wide, as well as within the construction network.
The campaign was focused on not only sharing the fact that this product had been developed, but also what exactly it was, how it was made and what it can do to revolutionise work within he construction industry.
Using a range of our skills, The Pack developed a campaign that included:
But it didn’t stop there. Through creative brainstorming, the BTS team decided to host an event to show off the new product and the factory where it is made – and you can’t have a party without The Pack! So, in November we attending ‘Chrismesh’ at BTS’s Newton Aycliffe head office, to photograph and video the event.
The campaign was a great success with fantastic coverage received for the stories, wonderful reactions on social media and almost 100 people attending the Chrismesh event.
The social media content, supported by the photography and videos, helped to build momentum and intrigue to the launch, which coincided with World Architecture Day, while continuing a consistent and varied message for the following two months.
The story received coverage in a variety of media both across the region and in trade press:
|· Roofing Today|
|· Total Contractor|
|· Architect Projects|
|· Refurb Renovation News|
|· Business Up North|
|· NE Connected|
|· Business Durham|
|· Business Durham newsletter|
|· Newton News (print)|
|· North East Times|
|· Newton News (online)|
|· Aycliffe Today|
|· Aycliffe Today newsletter|
|· Darlington & Stockton Times|
“We’re very pleased with the coverage The Pack have secured and even more so with the feedback keeping us in the loop. Great work, Harvey & Hugo are the best!”
Phil Atkinson, Managing Director of BTS Facades & Fabrications