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{Harvey and Hugo}
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Coles Solicitors


Coles is a legal firm with its heart and heritage in Yorkshire, which has expanded into the Tees Valley in recent years, building a network of ten offices across the region. The four main areas of law it covers are: residential conveyancing; family and divorce; private client; and commercial.

The Pack began working with Coles in 2013 on a Pay-as-Hugo basis to write and distribute press releases, before starting work on managing all the firm’s PR and social media activity in 2017.

 

Aim

The aim was to increase the visibility of Coles across the region, showcasing the range services the firm offers and therefore increasing its client base.

 

Target market

With reference to the four main areas of law covered by Coles, the firm’s main target markets were therefore identified as families, commercial property owners and owner-managers of established or growth businesses.

 

Campaign

Press releases

To cement the firm’s reputation for legal expertise and highlight its ongoing expansion, we wrote and distributed a series of six press releases across the regional media, focusing on acquisitions, appointments and promotions, and office moves.

Social media

We were also given the task of boosting followers and engagement across the firm’s Twitter and LinkedIn accounts, with five posts a day, sharing a variety of content including legal news, the firm’s services and quirky stories from the region – always keeping the tone down-to-earth and approachable.

 

Results

We were tasked with sharing the firm’s major news through press releases, and from six releases during the time we worked with the firm, we generated 80 pieces of coverage across the following publications:

 

In May 2017, we took control of Coles’ Twitter and LinkedIn accounts, increasing followers across the two by a total of 859 as of the end of 2018.

In that time period, posts on social media reached a total of 874,871 people, with 4,819 pieces of engagement.