Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Collins Seafoods


We have been working with Collins Seafoods Ltd since March 2013. Collins is a supplier of the finest Frozen at Sea Fish to wholesalers and fish & chip shops throughout the North East, Cumbria and Yorkshire. With bases in Newton Aycliffe and Leeds, Collins fish approximately 10,000 tonnes of fish every year.

collins

Marketing Objectives:

– To strengthen their brand and reputation within the fish and chip shop sector as well the wider fast food industry.

– To promote the individual key roles within the company and increase their company and staff profiles in regional and trade press.

– To develop a workable advertising and marketing strategy across trade and regional platforms.

– To improve web presence and develop a social media strategy for the company

– To improve Collins positioning in the local community and to further develop their role in the new target areas in the East Midlands and the North East

What we have done since March 2013

Marketing

We have worked closely with Collins Seafoods and have designed and developed the following:

Collins website

– Adverts and editorials for use in trade press & magazines.

– A new mobile responsive website, to showcase the business of Collins as well as their range of products and history etc.

– A quarterly newsletter called Catch up for Collins to send to their customers and for the sales team to use as a sales tool.

– MSC certified window cling stickers

– A 20 pp product guide, massively improving how the sundries and fish range are shown to potential customers.

newsletter

– A 12 month advertising schedule for trade magazines, planning around features suitable for the client.

Vehicle wraps

– A3 sustainability posters

– New van wraps for the delivery fleet.

PR

We have also secured coverage in both the regional and trade press including:

And we also generate some coverage in trade magazines including:

Awards

We successfully applied for two awards for Collins Seafoods this year. Richard Collins, Collins’ Managing Director was entered for the Lifetime Achievement Award for the Star Radio awards. He was successful at the awards ceremony in October. In the same week Claire was also shortlisted for the Key Woman award for Women into the Network (WIN) awards held in Newcastle. Sadly Claire was only awarded a runner up in this category but on the strength of her application was subsequently given a brand new award as ‘One to Watch’. This is the first time the WIN awards have taken this bold step to create a new award.