Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Concept IT – ITea campaign


Concept IT is a trusted professional Managed IT services and support provider, which offers the right solution, with the right support, at the right time and for the right price for its clients across the North East.

Harvey & Hugo has been working with Concept IT since July 2019 and in a recent campaign, The Pack assisted in the design and print management of promotional tea bag envelopes, which are set to be used in an ongoing direct mail and social media campaign.

Aim

To promote Concept IT’s specialist services and ethics, using our in-house design skills.

Target market

Small to medium sized businesses in the North East of England.

Campaign

The IT services provider, which prides itself on its ethics and quality of service, requested the help of The Pack to create a campaign which would increase awareness and boost the company’s profile to its target market.

The Pack coined the phrase ‘Let’s talk ITea’ for the main message of the envelope. We want to assist Concept IT to generate a conversation between the firm and prospective customers, and what better way to do this than with an eye-catching, unique product, and a cup of tea?

Then we designed a bespoke, full colour envelope, which is the perfect fit for a Yorkshire Tea bag. The Pack made sure that the design matched Concept IT’s branding through the fonts and colours used.

Concept IT had signed up to attend the Acronis Global Cyber Summit in Miami and as this was a once in a lifetime trip the team wanted to take the product with them as a marketing tool and to share on social media.

To assist further, we also handled the print management of the envelopes to ensure that they were printed and delivered in time before the Concept team began their journey to the states.

Results

The design was successfully produced on time and the product was taken to Miami! Over the coming months, when the direct mail and social media campaign is in full swing, we see the envelopes helping to raise awareness of Concept IT, and its services, to its target market.