Diamond Group is a technology solutions provider based in the Team Valley, Gateshead. After commencing trading in 1992, the company has gone from strength to strength and now offers a variety of services from ICT support to business systems and telecoms.
Diamond wanted to raise its profile and increase its reach with prospective clients in the North East and beyond.
Diamond works with businesses of all sizes, with a specific focus on providing technology solutions to those who are concerned they are spending too much money on managed services and/or are frustrated that they have multiple providers for their business.
We initially developed a 12-month plan for the company, offering insights into a strategic approach to marketing to promote products, services and raise brand awareness. We then moved on to utilise the whole marketing mix as well as highlighting opportunities such as awards, charitable activities and trade shows – something that the company had not been involved in previously.
We also developed mini campaigns around specific activities such as the Age UK lunch the company hosted at its office.
We wrote and distributed a total of eight releases on the following topics:
The stories received a total of 73 pieces of coverage across the North East, featuring in the following publications:
Design work included the creation of ‘Meet the Team’ graphics to be shared on social media.
We created a short video to celebrate the company being shortlisted for an award at the North East Charity Awards 2018 for its work with Age UK Northumberland.
We wrote a total of three blogs for the company, on agreed topics:
We seek to recommend our clients to other businesses wherever possible as we are passionate about flying the flag for them; we recommended Diamond’s services to our others whenever possible, and also use the company’s IT services ourselves.
“All The Pack at Harvey & Hugo are such a happy team, they are so pleasant and professional to work with. They seem to know exactly what we need as a company and how to achieve it. Thank you all so much and we look forward to a long a successful relationship working with all the team at Harvey & Hugo.”
John Burns, managing director of Diamond Group