Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Diamond Group


Diamond Group is a technology solutions provider based in the Team Valley, Gateshead. After commencing trading in 1992, the company has gone from strength to strength and now offers a variety of services from ICT support to business systems and telecoms.

 

Aim

Diamond wanted to raise its profile and increase its reach with prospective clients in the North East and beyond.

 

Target Market

Diamond works with businesses of all sizes, with a specific focus on providing technology solutions to those who are concerned they are spending too much money on managed services and/or are frustrated that they have multiple providers for their business.

 

Campaign

We initially developed a 12-month plan for the company, offering insights into a strategic approach to marketing to promote products, services and raise brand awareness. We then moved on to utilise the whole marketing mix as well as highlighting opportunities such as awards, charitable activities and trade shows – something that the company had not been involved in previously.

We also developed mini campaigns around specific activities such as the Age UK lunch the company hosted at its office.

 

Results

 

Press releases

 We wrote and distributed a total of eight releases on the following topics:

 

The stories received a total of 73 pieces of coverage across the North East, featuring in the following publications:

 

Design

Design work included the creation of ‘Meet the Team’ graphics to be shared on social media.

 

Video

We created a short video to celebrate the company being shortlisted for an award at the North East Charity Awards 2018 for its work with Age UK Northumberland.

 

Blogs

We wrote a total of three blogs for the company, on agreed topics:

Dynamic Diamond delivers

Diamond prepares to tee off for charity

Age UK Northumberland contract win for North East Diamond Group

 

Referrals

We seek to recommend our clients to other businesses wherever possible as we are passionate about flying the flag for them; we recommended Diamond’s services to our others whenever possible, and also use the company’s IT services ourselves.

 

Testimonial

“All The Pack at Harvey & Hugo are such a happy team, they are so pleasant and professional to work with. They seem to know exactly what we need as a company and how to achieve it. Thank you all so much and we look forward to a long a successful relationship working with all the team at Harvey & Hugo.”

John Burns, managing director of Diamond Group