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Nuffield Health Tees Hospital


Nuffield Health Tees Hospital has established itself as one of the leading providers of private healthcare in the North East, serving patients from Stockton-on-Tees, Darlington, Middlesbrough and the surrounding areas since 1981.

 

Aim

To raise the profile of the hospital to become the premier choice for private healthcare in the area through social media and content marketing.

 

Target Market

Those looking for a superior healthcare provider in the Tees Valley for GP and surgical services including cosmetic, spinal, vascular and orthopaedic.

 

Campaign

The team were keen to showcase the hospital and its team as experts in their fields via social media and website content.

 

As a healthcare PR agency, we developed weekly social media plans to enlighten followers on the services the hospital offers and the team who worked there.

 

Ideas included:

 

We also arranged live Facebook sessions from introducing the physiotherapy team, giving tips on exercising and how to look after your body, to an interactive yoga session.

 

Using the website as a host, we wrote blogs for the hospital to give more detailed insight into the services, staff and how the hospital operates. Through ‘Day in the life’ style blogs, future patients were reassured about the processes of the hospital as well as having an opportunity to get to know their potential consultant in advance.

 

PR Services

As an addition to the social media and content marketing we provided, we also helped to build the hospital’s brand and reputation in the area through traditional PR and press releases.

 

When the hospital received an ‘outstanding’ rating from the Care Quality Commission – the only independent hospital north of Leeds to achieve this honour – we distributed a press release to local media.

 

This received 10 pieces of coverage in a variety of both on and offline news outlets.

 

Results

In six months, Facebook followers increased by 13 per cent with reach increasing to an average of 32,000 each month.