Harvey and Hugo

{Harvey and Hugo}
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Phone: 01325 486 666
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Optimum Skills Limited – apprentice recruitment


Optimum Skills is a leading North East training and apprenticeship provider based in Newton Aycliffe, County Durham. The company aims to deliver to an Ofsted Outstanding standard and provides bespoke training solutions to support organisations and learners.

 

Aim

Optimum Skills wanted to raise its profile and increase its reach to prospective apprentices in the North East with an overall aim to increase recruitment numbers.

 

Target Market

Optimum Skills works with businesses of all sizes to provide training solutions, as well as recruiting young people across the North East to its apprenticeship and traineeship programmes.

 

Campaign

We worked with Optimum Skills to raise awareness of its brand and services through social media and PR. We also assisted the company with design work including business cards, letterheads, window graphics, pull up banners, external signage and provided logos in different formats for branded clothing and laptop bags.

 

Results

 

Press release

When the company launched its Construction Academy, we wrote and distributed a press release which received coverage in the following publications:

 

Design

Design work included creating an identity for the Construction Academy in the form of a logo and various banners for social media. We designed business cards, window graphics, pull up banners, external signage and provided logos in different formats for branded clothing and laptop bags.

In addition, we created letterheads and stationery from scratch for the company, along with flyers and compliment slips.

Social media

In March 2018, we started creating content for Optimum Skills’ Facebook, Twitter and LinkedIn accounts on a Jack social media package, which comprises of three posts and three pieces of engagement a day. We successfully increased followers across the three by 486 as of April 2019.

When the company launched its Instagram page in August 2018, we also began creating content for this platform; followers had already doubled as of April 2019.