Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Optimum Skills

Optimum Skills Limited is a high-quality training organisation that meets the growing demands of businesses seeking to ensure that their skills requirements are met.

Based on Aycliffe Business Park, the company provides apprenticeships, traineeships and training courses appropriate to many different industries and at different levels.



Promote the launch the Optimum Skills Construction Academy in Darlington.

Target Market

Construction companies across the North East and individuals interested in a career in construction or related trades.


A logo was developed for the academy, using Optimum Skills’ existing colour palette to develop an identity that remained part of the core brand.

We designed signage for the exterior of the academy building and coordinated the print and installation of this.

Optimum academy opening sign

Social media cover images and messaging were developed to help promote the launch.

Optimum academy opening social post

Pull-up banners were designed and printed to display in seminar rooms.

Optimum academy roller banner

A press release was written and issued to North East media, to promote the launch.



All printed material was delivered on time and to a high quality. The release received eight pieces of coverage:

  1. Business Up North
  2. Bdaily
  3. NEconnected
  4. Etcetera
  5. Mussel Club
  6. Newton News online
  7. Newton News print
  8. Business in Darlington newsletter