Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Sapere Software

Sapere Software is based in Stockton, designing and building bespoke software for a number of industries across the UK and beyond.



To co-ordinate the Company exhibiting at Newcastle Startup Week 2018, including promotion of its presence, operational organisation and working on branded merchandise.


Target Market

Attendees of Newcastle Startup Week – startups are of particular interest to Sapere.



Harvey & Hugo booked Sapere’s stand and took care of all of the paperwork, providing the Company with a clear itinerary so the team members attending knew where they needed to be and when.

Two blog posts were produced, one about Sapere exhibiting, and an advisory piece aimed at startups.

The Company wanted branded power banks and pens to use at the event, so Harvey & Hugo sourced quotes from numerous suppliers and worked with Sapere to select their products of choice. The design team created the artwork for the merchandise to go to print and the approval process was managed by Harvey & Hugo.

Sapere pen

The Pack promoted Sapere’s attendance in the build up to the event on social media, and also on the day.



Sapere’s feedback about the event was highly positive. The Company found the event useful in securing leads including a contact from the NatWest Business Accelerator, who was interested in working with Sapere on a programme of seminars aimed at startups.

The programme has now begun; ‘Sapere Sessions’. The first session took place in July and further events are planned for November 2018.

Sapere has since decided to take part in Newcastle Startup Week 2019, so Harvey & Hugo has booked their stand space and also secured a speaking slot for day two, to enable the Company to capitalise on the opportunity even further.



“We were aware of Harvey & Hugo for some time and were impressed with their work and reputation.  We decided in early 2018 that we needed to have a full time PR resource and after an initial meeting we were very impressed with the clarity of their offering and the friendly and jargon-free approach to how they would increase our company profile. Over the past 6 months they have been a joy to deal with.  Friendly, humorous, generous and above all professional.  We would have no hesitation whatsoever in recommending them to any business.” – Shaun Merifield, technical director, Sapere