Sapere Software is a North East software development company based in Stockton on Tees. The company designs and develops bespoke web applications, mobile applications and offers software consultancy to businesses across the UK and beyond.
Sapere wanted to raise its profile and increase its reach with prospective clients in the North East and beyond.
Sapere works with businesses of all sizes, with a specific interest in construction, manufacturing and engineering, and professional services.
We worked with Sapere across the full marketing mix, including social media, PR, content marketing, event planning and design.
Sapere launched its ‘Sapere Sessions’, which we created branding for and assisted in promoting on social media, using video and via a press release.
We also secured speaking slots for Operations Director, Paul and Business Development Manager, Matty at prestigious events in the North East.
Meet the Boss – April 2018
Paul Drake, featured in The Northern Echo (print and online)
Other release topics included:
The stories received coverage across the North East, featuring in the following publications:
Number of followers at the start of the campaign (February 2018): 181
New followers over the 10 months: 196
Number of followers at the end of 2018: 377
Interactions / Engagement over the 10 months: 2,509
Reach over the 10 months: 210,378
Number of followers at the start of the campaign (February 2018): 80
New followers over the 10 months: 54
Number of followers at the end of 2018: 134
Interactions / Engagement over the 10 months: 1,106
Reach over the 10 months: 20,935
Through the launch of ‘Sapere Sessions’ we developed a way to engage with and reach the start-up market, one of the company’s target sectors. We also filmed and edited an introductory video, using answers from a previously answered questionnaire.
We researched events for the team to attend and speak at including:
We filmed a short video with Matty, Sapere’s business development manager, to introduce Sapere Sessions and encourage people to come along. This was shared across social media in the lead up to the event as part of its overall promotion.
Design work included creating an identity for Sapere Sessions and event promotion material in the form of graphics for social media.
Quote templates were also designed to add to the variety of content that was being shared on social media.
We wrote a total of five blogs for the company, on agreed topics:
We seek to recommend our clients to other businesses wherever possible as we are passionate about flying the flag for them. We recommended Sapere on three separate occasions, one of which secured the company some work with Stockton-based logistics and warehousing company, InBond. Another referral has opened a dialogue between Sapere and the client company that is currently ongoing.
“We were aware of Harvey & Hugo for some time and were impressed with their work and reputation. We decided in early 2018 that we needed to have a full time PR resource and after an initial meeting we were very impressed with the clarity of their offering and the friendly and jargon-free approach to how they would increase our company profile. Over the past 6 months they have been a joy to deal with. Friendly, humorous, generous and above all professional. We would have no hesitation whatsoever in recommending them to any business.”
Shaun Merifield, technical director, Sapere