Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Sapere Software Solutions


Sapere Software is a North East software development company based in Stockton on Tees. The company designs and develops bespoke web applications, mobile applications and offers software consultancy to businesses across the UK and beyond.

 

Aim

Sapere wanted to raise its profile and increase its reach with prospective clients in the North East and beyond.

 

Target Market

Sapere works with businesses of all sizes, with a specific interest in construction, manufacturing and engineering, and professional services.

 

Campaign

We worked with Sapere across the full marketing mix, including social media, PR, content marketing, event planning and design.

Sapere launched its ‘Sapere Sessions’, which we created branding for and assisted in promoting on social media, using video and via a press release.

We also secured speaking slots for Operations Director, Paul and Business Development Manager, Matty at prestigious events in the North East.

 

Results

 

Press releases

Meet the Boss – April 2018

Paul Drake, featured in The Northern Echo (print and online)

 

Sapere helps Troocost sell to the lowest bidder – May 2018

Stockton-based software development company, Sapere, worked on a project with Troocost to help businesses get the best deal on their utilities.

To celebrate the collaboration, we distributed a press release to the North East press, which received eight pieces of coverage.

 

Sapere develops sessions to increase software accessibility – June 2018

Stockton-based Sapere Software teamed up with Endeavour Partnership to offer free training and information, in the form of Sapere Sessions, to local startups and existing businesses.

The spread news of the event, we promoted the offer across social media and issued a release to regional press.

The release received coverage in the following publications:

 

Sapere develops Teesside University startup sessions – November 2018

Sapere ran a second phase of sessions in partnership with Teesside University and Endeavour, building on the great work that had been achieved back in June.

We wrote and distributed a release which received 13 pieces of coverage in the following publications:

 

Social media

 

Twitter

Number of followers at the start of the campaign (February 2018): 181

New followers over the 10 months: 196

Number of followers at the end of 2018: 377

Interactions / Engagement over the 10 months: 2,509

Reach over the 10 months: 210,378

 

LinkedIn

Number of followers at the start of the campaign (February 2018): 80

New followers over the 10 months: 54

Number of followers at the end of 2018: 134

Interactions / Engagement over the 10 months: 1,106

Reach over the 10 months: 20,935

 

Events

Through the launch of ‘Sapere Sessions’ we developed a way to engage with and reach the start-up market, one of the company’s target sectors. We also filmed and edited an introductory video, using answers from a previously answered questionnaire.

We researched events for the team to attend and speak at including:

 

Video

We filmed a short video with Matty, Sapere’s business development manager, to introduce Sapere Sessions and encourage people to come along. This was shared across social media in the lead up to the event as part of its overall promotion

 

 

Design

Design work included creating an identity for Sapere Sessions and event promotion material in the form of graphics for social media.

Quote templates were also designed to add to the variety of content that was being shared on social media.

 

Blogs

We wrote a total of five blogs for the company, on agreed topics:

The start of success

The integration game

Sapere exhibits at Newcastle Startup Week 2018

Teamwork Development Trust case study

Supporting the community

 

Referrals

We seek to recommend our clients to other businesses wherever possible as we are passionate about flying the flag for them. We recommended Sapere on three separate occasions, one of which secured the company some work with Stockton-based logistics and warehousing company, InBond. Another referral has opened a dialogue between Sapere and the client company that is currently ongoing.

 

Testimonial

“We were aware of Harvey & Hugo for some time and were impressed with their work and reputation.  We decided in early 2018 that we needed to have a full time PR resource and after an initial meeting we were very impressed with the clarity of their offering and the friendly and jargon-free approach to how they would increase our company profile. Over the past 6 months they have been a joy to deal with.  Friendly, humorous, generous and above all professional.  We would have no hesitation whatsoever in recommending them to any business.”

Shaun Merifield, technical director, Sapere