Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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The County


The County is perfectly situated on the beautiful village green, in the heart of Aycliffe Village. It offers a rare combination
of a restaurant and bar serving great fresh food and real ale and seven luxury guest rooms, all in a friendly, relaxed
environment.
We have worked with The County for over eight years, managing social media and also providing Pay-as-Hugo press
releases.

PR
To celebrate The County’s tenth anniversary, the business pledged to raise money for 10 charities. We wrote and
distributed a release to the North East press, which received 16 pieces of coverage:
• NE Connected
• Aycliffe Today
• Aycliffe Today e-newsletter
• The Northern Echo 25.01.18, page 46
• The Northern Echo
• Darlington & Stockton Times
• Darlington & Stockton Times 26.01.18, page 67
• Darlington & Stockton Times e-newsletter (28.01.18 and 29.01.18)
• Newton News 26.01.18, page 10
• Newton News
• Bdaily
• Etcetera Magazine online
• Etcetera Magazine’s Facebook Page
• Business Up North
• Business Up North e-newsletter
• The Mussel Club

Plus, coverage on Harvey & Hugo social media:
• Harvey & Hugo Facebook – The post reached 1,134 people and had 24 engagements
• Harvey & Hugo Twitter – The post has had 413 impressions and 9 engagements
• Harvey & Hugo LinkedIn – The post has had 902 impressions and 14 engagements

Social media
The County uses one of our Jack social media packages, made up of three posts and three pieces of engagement per
day. Content ranges from photos, new menus, sharing local good news stories, competitions and customer testimonials.
Twitter – twitter.com/countyaycliffe
Over 130 new followers in 2017
Monthly reach of minimum 10,000 people
Facebook – facebook.com/countyaycliffe
Over 470 new followers in 2017
Monthly reach of minimum 590 people

Testimonial
“Harvey & Hugo has been managing my social media account for the last three years. The content is always fresh and
keeps in tone with the character of my restaurant. Working with Harvey & Hugo has taken a weight of my shoulders and allows me to concentrate 100% on running my business.” – Colette Farrell, owner of The County.