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The Encore Group


The Encore Group is the UK’s largest independent manufacturer of printed envelopes. The group is made up of three divisions: Encore Packaging Solutions, Encore Envelopes and Encore Print Solutions and the businesses supply a diverse client base including the government, financial institutions and retailers.

Aim
Encore wanted to raise its profile and increase its reach to prospective clients in the North East and beyond with an overall aim to win further business.

Target market
Encore works with businesses of all sizes to provide its envelope, packaging and print services.

Campaign
We have been working with Encore to raise awareness of its brand and services through social media, PR, design and the creation of blog content since 2016.

PR
In the time we have worked with Encore, we have to date written and distributed a total of 10 releases to trade and regional
press, covering a range of topics, including:
• Financial results
• Site expansions
• Appointments

Social media
Encore Packaging and Encore Envelopes both work with us on a Queen social media packages which comprised of five social media posts and five pieces of engagement a day. We also manage the social media accounts of the company’s Managing Director on a bespoke timed package.

Design
Using our in-house design skills, we created a detailed infographic, outlining how the colour of branding can impact a consumer, and a social media graphic to promote the group’s mascot, Ted.

Blogs

During the time we have worked with Encore, we have written a total of 64 blogs on a range of topics from services the company offers to topical industry issues.

Results
We shared the firm’s major news through press releases and so far, we have generated coverage across the following
trade and regional publications:

North East:
• NE Connected
• Northern Insight Magazine
• Sunderland Echo
• The Darlington & Stockton Times
• The Journal
• The Chronicle
• The Mussel Club
• The Northern Echo
• East Durham News
• Peterlee Business Park
• Bdaily
• BQ Live
• Business Durham
• Etcetera Magazine
• Entrepreneurs’ Forum
• Insider Media
• In & Around
• Business Link
• Business News North East

West Yorkshire:
• YRK Connected

Trade:
• Food and Drink Technology
• Process Industry Informer
• Digital Printer
• Packaging Portal Newsletter
• Packaging Scotland
• Packaging News
• Innovations in Food Processing and Packaging
• Print Business
• Print Monthly
• Print Week
• Agronomist and Arable Farmer
• Farming UK

From September 2016 we started creating content for Encore’s social media accounts.

We started to create content for Encore Packaging’s LinkedIn and Twitter feeds, and we have successfully increased followers across the two platforms by 1,154 as of October 2019.

In February 2018 we began managing Encore Envelopes’ LinkedIn and Twitter feeds, also on a Queen package. We have successfully increased followers across the two platforms by 379 of October 2019.

In the February 2018 we also started to manage the LinkedIn and Twitter account of the company’s Managing Director on a bespoke time-based package. We have successfully increased the profiles’ followers / connections across the two platforms by 378 as of October 2019.