Tilly, Bailey & Irvine Solicitors (TBI) is a law firm with offices throughout the North East and County Durham, including Hartlepool, Wynyard, Stockton and Barnard Castle.
Covering all aspects of law, TBI has developed a loyal customer base, dedicated team and strong reputation as one of the largest firms in the area.
In 2019, TBI developed a new strategy for the business, streamlining its focus across everything from client and financial, to process, learning and culture.
The Pack were brought in to share the new strategy and approach with the public and support an internal launch event for staff.
As TBI covers all aspects of law, there was not one focus with regard to a specialism target market, however the senior team was keen to ensure the message was received by a range of audiences throughout the local area, demonstrating the firms’ dedication to the communities it serves.
The campaign centred around the strategy launch event, the first time the whole firm from all offices and departments were together in one place since its inception.
To share the strategy, we were involved with:
The event was a huge success with the team coming away feeling invigorated to start putting the strategy into action.
The social media videos and content we created helped to keep the excitement alive across all social media channels.
The press release was picked up well across the area, receiving coverage in:
“Everything to do with the launch went really well. Jenn and the team have been fantastic and there’s been some great feedback.” – Carolyn Tilly, Managing Partner, Tilly Bailey & Irvine