Launched in 2016, Wag & Company operates across the whole of the North East region bringing friendship and the company of a dog to older people in their own homes – unique to Wag & Company – or in care or medical establishments.
The charity now has 247 professionally assessed volunteers who, with their special dogs, are making people smile across the North East; another 56 are currently going through the charity’s assessments processes. To date, over 35,000 friend visits have been made and over 1,800 vulnerable North East people are benefiting.
Harvey & Hugo worked with Wag & Company in 2018 as a supporting partner, providing PR and marketing services to help raise awareness of the charity and share its successes.
To develop and implement a marketing strategy which will raise Wag & Company’s profile across the North East, promoting its excellent work and celebrating its successes. There were five main objectives outlined:
Work in 2018
A 12-month marketing strategy was developed according to Wag & Company’s objectives, covering the full marketing mix. This included:
We wrote the below press releases about the charity’s good news and secured coverage in North East media, to share positive messages and raise awareness of the charity and its fantastic work.
Local PR firm to lend expertise to befriending service
We announced our partnership with Wag & Company with a press release. The release received three pieces of coverage in the following publications:
Simonside Primary School embarks on mission to change older people’s worlds with Wag & Company
Year five pupils of Simonside Primary School in Jarrow embarked on a four-week project with Wag & Company to teach the pupils how small things can have an impact on someone else’s life. The project began on 22 February with a visit to school from a Wag & Company Super Ambassador, Diane Snowsill, her lurcher, Eddie and Sheila Moody, the 89-year-old they normally visit in her own home in Durham.
To celebrate such a great initiative, we wrote and distributed a release. The release received four pieces of coverage in the following publications:
Wag & Company brings community volunteers together from across the North East
The ‘Wag Event’ took place at The Baltic in Gateshead, where the charity’s volunteers were brought together for the first time. The charity also invited its volunteers to become Dementia Friends at the event.
We distributed a pre-event and post-event press release, which combined gained 10 pieces of coverage:
School teams up with Wag & Company to bring a smile to care home residents
Children from a primary school in Guisborough brightened the day of residents at neighbouring Park House Care Home by visiting with North East charity, Wag & Company.
We wrote and distributed a press release which received six pieces of coverage in the following publications:
Wag & Company welcomes top North East influencer as ambassador
Wag & Company welcomed well-known business figure James Ramsbotham as an ambassador, to help support the charity’s work and raise awareness across the North East.
We wrote and issued a press release which received six pieces of coverage in the following publications:
Walk for Wag raises vital funds for North East charity
Wag & Company brought local supporters and businesses together to ‘Walk for Wag’ at Kielder Water and Forest Park to raise money to support the charities work, reducing loneliness in older people within the region.
To celebrate the fantastic event, we wrote and distributed a pre and post-event release.
The pre-event release received five pieces of coverage in the following publications:
The post-event release received nine pieces of coverage in the following publications:
North East charity welcomes Duchess as Patron
Wag & Company welcomed Her Grace, The Duchess of Northumberland as Patron. To celebrate the news, we wrote and distributed a release which received 10 pieces of coverage in the following publications:
Articles & features
The heart-warming stories from volunteer visits were written up as case studies to promote the difference the Wag & Company friendship visits make to older people’s lives.
A case study was written about the special friendship between Wag & Company’s Super Ambassador, Diane Snowsill, her lurcher, Eddie and Sheila Moody, the 89-year-old they normally visit in her own home in Durham. Coverage was secured in The Northern Echo’s ‘Woman’ feature in print
The Week – Charity of the week feature
Included in the July 21st issue of national magazine, The Week.
Harvey & Hugo sponsored the Wag Event at The Baltic in Gateshead, in May 2018. The event brought all the charity’s volunteers together for the first time; speakers delivered presentations about the issues close to Wag & Company’s heart such as the effect of loneliness on frailty, and how to support people living with dementia.
We issued pre and post-event press releases to promote the event, and designed graphics for use on Harvey & Hugo’s social media profiles:
We also organised biscuits that were co-branded:
On the day, we attended the event and Pack Leader, Charlotte delivered a presentation on why she wanted to support Wag & Company. We captured video interviews with volunteers about why they want to support the charity and posted live on social media throughout the event.
The event was well attended and volunteer feedback was that they found it useful. It also gave volunteers the opportunity to become Dementia Friends, meaning that they are better equipped to support people living with dementia.
Harvey & Hugo carried out social media engagement for Wag & Company, to aid in building the charity’s following. It also provided specific extra support for certain campaigns, such as promotion of the 2018 ‘Walk for Wag’, and live social media at the 2018 ‘Wag Event’.
The main accounts managed by Harvey & Hugo, were the charity’s Instagram and Twitter profiles. Wag & Company also had the assistance of a volunteer who posted content across the charity’s social media accounts.
From February to November 2018, we successfully grew Wag & Company’s social media followers and achieved the following results:
Harvey & Hugo worked on numerous design pieces including infographics, quote and awareness day templates, and branded Facebook banners. We also designed banners and created videos for the charity to use at events.
We also created an infographic which showed income versus outgoings for the charity for its 2017-18 financial year.
We nominated Wag & Company as the charity to benefit from fundraising at the IGEM Winter ball 2018. The ball raised over £2,500 to support Wag & Company’s work.
Two members of The Pack took part in the Walk for Wag in September, to support the event. They posted on Wag & Company’s social media accounts and also from Harvey & Hugo accounts, live from the event.
Harvey & Hugo loved working with Wag & Company as its charity of the year for 2018. The charity’s values are closely aligned with those of the company and the whole Pack enjoyed working with and supporting such a worthy cause.
It has been a pleasure to see volunteers and the number of lives touched increase over the last 12 months, and to contribute towards raising awareness of Wag & Company.