National firm Dentist Direct, headquartered in Houghton-le-Spring, has announced the opening of a brand new spa-style practice in Colchester which aims to stamp out fear of drilling and injections among dental patients.
The new centre will allow patients to be treated with revolutionary laser technology which can be used instead of drills and needles for almost any dental procedure and – in most cases – is completely painless.
The technology, known as Waterlase, is widely available in America and throughout Europe, but dentists in the UK have been unwilling to adopt it, largely because of its high cost.
However it is expected to transform dentistry in the same way that laser eye technology has changed eye treatments.
On top of providing affordable Waterlase treatments, Dentist Direct aims to make life a lot easier for patients by tackling all of the gripes associated with a trip to the dentist by offering early morning, late evening and weekend opening hours as well as plenty of free parking.
Principle dentist Dr. Neel Sanghavi, who is one of the most reputable dental professionals in the Colchester area, will head up the practice.
He said: “I’m thrilled to be launching the new Dentist Direct practice and it’s great to know that we’ll be meeting people’s needs for top quality, affordable dental services in the Colchester area.”
Chief executive Paul Moore added: “We hope our unique combination of revolutionary technology, free parking, flexible appointment times and very reasonable prices will make it possible for people to actually look forward to a trip to the dentist.”
Dentist Direct offers a range of preventative and pro-active treatments, as well as cosmetic smile makeovers combined with simple dental plans and interest free credit.
The company will celebrate the opening of its new practice with an open day on August 4th featuring Britain’s Got Talent stars Twist & Pulse.
In what promises to be an enjoyable family day out, the event will also feature a street dance competition, bouncy castles, face painting and a performance from Twist & Pulse.
It will also offer a unique opportunity for Colchester families to explore the new practice at 708 The Centre, Severals Colchester Business Park between 11am and 2pm.
Dentist Direct is registering new patients now. To find out more, please visit: www.dentist-direct.co.uk.