It may look like there are no differences (apart from the new terms of service) when you first convert your personal account into a business page, but below are some unique features:
Rather than before when you’d try and fit the business name into the categories: ‘First name’ and ‘Last name’, you can now enter your full business name.
You can add extra details to your pins to make them more useful. These include geographically placing pins on a map, adding a real time price, recipes and much more. You may need to get your developers help though to allow your website to create rich pins: http://developers.pinterest.com/rich_pins/
Pin it button
You can add a bespoke Pin it button to your website. This will make it easier for people to share your content. You can also gain valuable insights through the analytics function. To get your Pin it button, go to: http://uk.business.pinterest.com/widget-builder/#do_pin_it_button
You can track your activity to find out how many people are pinning from your website, noticing your pins and clicking on content. You can also learn what pinners like with the ‘Most Repinned’ button. You will need to set-up your analytics by verifying your website: http://uk.business.pinterest.com/verify/
Pinterest is continuing to work on a set of exclusive features to help businesses expand their reach. These changes include Promoted Pins which will be similar to Facebook and Twitter advertising.
To convert your current Pinterest account to a business account, go to: http://business.pinterest.com/
Related article: Top tips for using Pinterest: http://www.harveyandhugo.com/should-your-business-be-using-pinterest/