Email marketing – are you doing it right?

Email marketing is a great way to communicate with your customers and promote your business – if you’re doing it right…

You want as many people as possible to open your marketing email and to actually take in what it says, but this is easier said than done.

Most people assume marketing emails are spam and don’t bother to open the message or just instantaneously delete it. So to make sure you stay top of the pile we’ve put together some tips for you:

• Be direct – Billions of emails are sent everyday, make sure yours is opened by ensuring the subject line is short, catchy and to the point.

• Be concise – Now the message has been opened, you need to make sure the most important information comes first; people lose interest very quickly once they have to start scrolling.

• Be personal – Marketing is about people. Make sure your emails are personalised to the recipient. Show that their business matters to you!

• Be relevant – No one will open an email that isn’t relevant to them. Use multiple mailing lists to ensure you’re targeting the right people. If you constantly send emails that no one cares about, you’re sure to see your customers unsubscribing in their droves.

• Be visible – A lot of people receive emails on their phone so make sure that your format works across all platforms. Be sure to send yourself test emails and make sure that all links and images work on mobile devices.

• Be consistent and frequent – By regularly sending marketing emails you help build a brand image and keep your business in the forefront of the recipient’s mind. Keep the timing consistent so as to not appear like you’re spamming.

• Be engaging – Include a call to action. This could be as simple as clicking a link to sig up to a newsletter or to confirm they will attend an event. If you don’t ask, you don’t get.

If you’re still unsure what email marketing is all about don’t worry, we can help!

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