Essential Bathrooms, a private label of Saint Gobain’s Ideal Bathrooms with experience in premium bathroom design and accessories, has created a bespoke, mobile-compatible and user-friendly website to provide an enriched experience for bathroom retailers, following year-on-year growth.
Essential’s customers will have access to a wealth of information specific to their professional needs, ranging from in-depth product data, including specification sheets and dimensions, to a showroom locator, which will allow users to find their nearest Essential stockist.
The improved website, along with the brand’s new social media accounts, will help to increase awareness of Essential’s extensive product range, boosting sales leads and traffic to its retail clients’ websites.
Speaking about the investment, Andrew Cotterill, category manager of Essential, said: “The new exclusive site gives us a platform to be able to adapt as we continue to grow, and the needs of our customers evolve.
“Our continued attention to detail and commitment to listening to and trying to meet our customers’ wants and needs is the reason behind our continued growth.
“Both our product and customer portfolio are evolving constantly, and this is why it was incredibly important for us to develop a website, which can be easily accessible to all of our customers.”
Essential was launched as a private label of Ideal Bathrooms, the UK’s number one bathroom distributor, in 2010 and specialises in bathroom designs that suit all budgets, from sanitary ware and shower enclosures to taps, accessories and more.
Ideal Bathrooms, which works with over 25 of the biggest brands in bathrooms, created Essential in order to offer bathroom retailers a chance to expand their offering with a unique brand.
Andrew said: “We see Essential as an aspirational brand and its longer-term development will harness the continuing developments in contemporary bathroom trends, while offering great value and impeccable product quality.”
For more information about Essential Bathrooms, visit: www.essentialfromideal.co.uk