Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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FAQ: What content works best for social media?

With over 2.4 billion people – that’s one in every three on the Earth – using social media, there’s no denying it’s a tool that businesses should be on board with. But the question on everyone’s mind is: what content works best for social media?


The Pack are here to guide you through the content you should be utilising, and why it will work wonders for your platforms.



Did you know social media videos generate up to 1200% more shares than text and images combined? And 55 per cent of people watch videos online every day? These numbers should tell you all you need to know about why videos are an excellent boost for your platforms. With short snippets to full IGTV features, video can be used in a number of ways for all networks from interviews with your team and behind the scenes experiences, to sharing the latest news.



Eye-catching, interesting and informative – what’s not to love about infographics? These fun alternatives to images can bring facts, figures, quotes and more to life, and as colour images are known to increase willingness to read by a huge 80%, they’ll boost your reach and engagement too.


User-generated content

If you’ve read our recent blog, you’ll know what user-generated content (UGC) is and why it’s an excellent way to boost your channels. Content coming directly from your customers is much more likely to resonate with followers, with surveys showing that 85% of users are more influenced by UGC than brand-created content.


Customer reviews and testimonials

If people are shouting about how amazing your brand is, don’t hide it! Reviews and testimonials are the perfect way to showcase how great your brand is, and they make more of an impact on your customers than you may think. But make sure they’re positive – a 3.3 star rated business is the lowest customers will engage with.


Ultimately, if you’re posting any of the above on social media, you’re definitely on the right track! But if you want a carefully curated strategy, throw us a bone on 01325 486666 or email info@harveyandhugo.com and The Pack will be more than happy to help.


Related links:

Five benefits to including user-generated content in your strategy

Key social media statistics to take into the next decade