A: We only write releases that are strong enough for the media to use, so we have every faith it will be used, but we can never say exactly when it will appear which is frustrating.
Once the release is sent out to the media it’s in their hands and down to our skills of persuasion.
Some journalists and editors let us know when they plan on using it and although this is a great guide, sometimes the story may still not appear if more urgent news has broken and taken up the space that your story was going to be used in.
Sometimes our stories are used the next day, sometimes it takes a couple of months for coverage to appear, especially if you’re targeting monthly or bimonthly magazines. If targeting a mix of media i.e. online, daily press and monthly magazines, it can take a good few months for all of the coverage to appear, which is great as it keeps your Company in the spotlight for that whole period of time. It also depends how in demand the publication is with stories as to when they can fit yours in.
Even though we often can’t tell you exactly when your story will appear, we will always keep you updated on feedback and will let you know when coverage has appeared.