A: This is our most common thing that our clients like to ‘correct’ in their press releases. We know your job title is important, but unfortunately there is no need for it to be capitalised according to the Associated Press (AP) Stylebook. The only exception to this is when the title comes before the name, for example Managing Director Harvey Nichols.
While we’re on the subject, here’s one more style related FAQ….
Why have you written one but then 10 in different styles?
According to the same AP Stylebook, we spell out numbers one to nine. For 10 and above we use numerical figures except when starting a sentence with a number, where we would spell it out.
So why do you use the AP Stylebook?
Traditional media outlets follow AP Style to create consistency across publications, therefore we follow this style too. If we don’t write in this way, they will have to spend time editing it which decreases the chance of the story being used.
FAQ: Can I add my contact details and prices into a press release? http://harveyandhugo.com/faq-can-i-add-my-contact-details-and-prices-into-a-press-release/
FAQ: When will my story appear in the media once it’s distributed? http://harveyandhugo.com/faq-when-will-my-story-appear-in-the-media-once-its-distributed-2/