User-generated content (UGC): any form of content that was created by consumers or end-users.
From Coca-Cola’s ‘Share a Coke’ campaign, where it actively encouraged fans to share their fizzy beverages both in spirit and on social media, to Apple’s ‘Shot on iPhone’, which left followers determined to get their hands on the device that could take the same pictures as the user-generated ones it was showcasing – big brands are no strangers to acquiring UGC and there’s no reason you should be either.
Here are the top five benefits to using user-generated content in your social media strategy…
Your audience will always produce different content to your marketing team, so take advantage of the perspective of an ‘outsider’. The photos, videos, reviews and even blog posts they can provide will keep your content fresh and interesting.
We’ve already established how unique and easily created UGC is, but it’s also extremely lucrative in terms of sharing and engagement. People are twice as likely to share user-generated content with their friends and family than posts directly from brands – if that stat won’t sway you, we don’t know what will.
Do you want to really have an impact on your audience? User-generated content is the way forward. Surveys show that 85% of social media users are more influenced by UGC than they are by brand-created content. Engaging, personalised and authentic – this is definitely the way to your customers’ hearts.
Research shows that 84% of shoppers trust reviews from genuine customers more than they would trust a recommendation from a friend or family member, so if people are shouting about how great your business is, use it! Existing customers and clients can often be the best salespeople for your services or products.
You may not immediately connect UCG and SEO, but you’d be surprised at just how much of an influence the two acronyms can have on each other. Taking the first simple step of adding a reviews area to your website is guaranteed to boost the organic views on your page. The basic attributes, including keywords, titles and product-centric phrases and links, which help strengthen SEO are in abundance, boosting your ranking with no hard work required on your part.