At just over 15 years old, LinkedIn is one of the older social media platforms, yet it still leaves many scratching their heads as they consider how best to use it to their advantage.
We’ve all seen the screenshots with irate women blasting men who have tried to ‘chat them up’, or the snarky ‘This is not Facebook’ comments… so what is right and what is wrong?
Here are five top tips to help you get the most out of LinkedIn.
1. It’s a professional network, so use a professional headshot.
Whilst that photo of you in all your finery from a night out with your friends might look great, it’s not really work-appropriate. Would you go to work for the day dressed for a night club, or would you choose something more run of the mill? The image you choose will be seen by prospective clients and employers, so it’s important to give the right impression.
2. Be interesting with your headline.
Accountant. Maths teacher. Sales Executive. Not very inspiring, is it? Be creative and explain what you do in a way that engages the reader. How about:
3. Be searchable.
Hashtags are now ‘a thing’ on LinkedIn, so use them to your advantage. In addition to using key search terms in your bio, include hashtags in your posts to help them be found.
Ensure that you are hashtagging words that people will search for – some of the suggestions that LinkedIn automatically brings up when you write a post can be questionable!
4. Keep it relevant.
The whole purpose of LinkedIn is a professional network, bringing together people in business for mutual benefit. Think of it like attending networking events, only it’s virtual.
When posting content, ask yourself if you would be comfortable saying the same thing face-to-face in a business meeting, either to a client or prospect. If the answer is no, you probably shouldn’t be posting it on LinkedIn.
5. Engage, engage, engage.
It’s all well and good having a snazzy profile, but that’s not necessarily going to get you noticed. Give people a reason to look at you; comment and answer questions, like their posts and share relevant and interesting content that will be of benefit to other users.
LinkedIn isn’t about making friends as such but being seen as an expert in your field and someone worth listening to. Happy linking!
If you still feel a bit baffled, we can help with training or even manage your profile for you. Why not throw us a bone on 01325 486666.