The Pack loves nothing more than getting involved in organising and promoting a launch event.
Whether it’s to announce a new business or product, or celebrate the relaunch or rebrand of an existing company, we enjoy the buzz of raising public interest about what’s to come and seeing it unfold successfully.
Over the years we’ve helped to put on launch events across all the sectors we work with, so wanted to share a few of our top tips with you.
Setting and saving the date
This may sound obvious, but getting the right date is important and will have a big impact on how many people attend your event. Make sure you’ve done your research when it comes to setting the date and time for your launch party, to see what other events are going on at the same time. After all, if the date you choose is the same as the free party being held at the 5* hotel down the road, offering an open bar, you may struggle to entice people over! It’s also important to remember to avoid holding an event during any school holidays.
Sending and tracking invites
How did people organise events before the creation of Eventbrite we hear you ask? It was certainly much harder so make sure you take advantage of this free tool. It’s simple to use and is a great way of inviting people and tracking how many are planning on attending the event, always useful to know especially when it comes to catering! Once the event is over, you are also left with the names and email addresses of everyone who signed up, whether they attended or not, so you can thank them personally and start building those relationships.
Inviting a VIP guest
There’s always going to be intrigue around launch events but why not add more by inviting along a VIP. It doesn’t have to be an A List celebrity, just someone who is well known and/or admired around the area. Mayors and MPs will often attend launch events free of charge, so can be a good option.
Promoting the event on social media
Never before has it been easier to promote events (or anything in fact) so be sure to have a concrete social media plan up and running. Not only should you use social media to promote the event itself, but you should also interact and engage with anyone who will be attending.
If you’d like to speak to us about more ideas for helping to promote your launch event, we’d love to hear from you. Phone us on 01325 486 666 or drop us an email firstname.lastname@example.org.