Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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North East PR specialist, Charlotte Nichols in conversation with Northern Insight


Leader of The Pack, Charlotte was recently asked to feature in Northern Insight magazine’s ‘In Conversation With’ interview piece.

The interview delved into her past experience, inspirations and even revealed her favourite album.

As is the ethos of The Pack, to be open and honest, it’s safe to say Charlotte was completely truthful in her responses.

So, if you want to find out about our leader’s previous athletic career, her alter ego Joy and why her husband finds it difficult to get through airport security, check out the below…

What were your career ambitions growing up?

I wanted to be a professional athlete. Sport, in particular swimming and water polo, was my life growing up and I only started thinking about an actual career when I finished University.

I do think that my fleeting career as a junior athlete prepared me much more for running a business than the world of academia. Getting up at 5am to go training before, as well as after school instilled a strong work ethic within me as well as teaching me discipline and resilience, all vital attributes for running your own business.

Tell us about your current role?

I currently manage the day-to-day operations of my PR and marketing business, Harvey & Hugo.

One of my main responsibilities is business development which is a very sociable role involving attending many meetings and events.

I’ve also recently become a director of local charity, Wag & Company North East Friendship Dogs, which enables visiting dog teams to build meaningful new friendships with older dog lovers across the North East of England.

What is your proudest business achievement?

There’s no one moment in particular, but when I hear people say lovely things about my business and my team, it makes me very proud.

How has the media industry changed in the last decade?

Like all industries it has become more digital, but I set up my business around this and made sure services such as social media and content marketing complemented our traditional PR offering.

As the online world accelerates, visuals are gaining more attention than words so we have added services such as graphic design, animation and video to meet demand.

Read the rest of Charlotte’s interview here…

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