Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Three simple ways to grow your mailing list with Instagram

Who doesn’t love Instagram? It certainly is one of The Pack’s favourite social media platforms.

With over a billion monthly users, it is clear that the photo-focused platform is a social media powerhouse, but have you ever considered using it to help grow your email database?

Here are three simple ways you can grow your subscribers through Instagram…

    1. Encourage followers through your bio

Use your Instagram bio to entice followers to engage with you off Instagram. For those of you who want to go the extra mile, direct audiences to a mobile-optimised landing page, welcoming them from Instagra

    2. Promote your mailing list, and the benefits of joining, through Instagram Stories

If you’ve not used the ‘Swipe Up’ feature on Instagram Stories, we highly recommend you start experimenting. Discuss the benefits of signing up to receiving emails and insert the link to your sign-up page into the story.

    3. Host a competition and ask people to enter by signing-up to the mailing list

It’s a simple yet effective way to grow your mailing list.

As we’re sure you’re aware, GDPR is incredibly important to comply with so don’t forget you need to have consent from those on your mailing list. Make sure it’s clear on your sign-up page what your followers are signing up for and clearly explain how you plan to use their personal data.


If you have any questions, don’t hesitate to throw The Pack a bone and give us a call on 01325 486666, or email pr@harveyandhugo.com.


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