Our Leader of The Pack, Charlotte, delivered the guest lecture to first-year marketing students as part of their Marketing in Practice module, providing an insight into the working world of PR, marketing and social media.
Charlotte was been invited along to Newcastle University as it’s keen to give students an insight into the day-to-day life of a PR professional, and how they use theory and concepts in business.
The lecture looked at various campaigns and projects we have worked on, and Charlotte’s career development over the past nine years as a successful business owner.
Charlotte said: “It’s so important that students have both the theoretical knowledge of PR and marketing, but also know how to implement this knowledge practically to help shape their future careers.
“It’s fantastic that Newcastle University has recognised the benefits of having business people with real experience in the industry talking to their students.
“Too often graduates leave university without the practical knowledge of how a business works, so I hope by sharing some of my experiences I can help provide this opportunity.”
Here at Harvey & Hugo, we have established a reputation as a leading digital PR agency, creating unique campaigns that appeal to people’s hearts and minds.
Passionate about education, we have also set up our own training school, Hugoversity, which aims to help small businesses and in-house marketing teams improve their PR and marketing knowledge.
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