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Phone: 01325 486 666
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How the humble hashtag could boost your social media engagement levels

Hashtag (noun): A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.

When used correctly, hashtags can help boost the impact of a business’ marketing message but how can the humble hashtag improve your social media efforts?


Increased organic reach

As you may know, hashtags are searchable, so they provide you with an excellent way of boosting the organic reach of posts.

Hashtags are used to find relevant content, so they are ideal for getting your posts in front of your target audience’s eyes.

It’s important to carry out some research and check which hashtags your target market is using and keep the list somewhere safe.

Top tip

Use hashtags in your Twitter and Instagram’s profile bio. This will help you appear in any relevant searches, enhancing your visibility.


Be part of the conversation

Just as your audience uses hashtags to find conversations, you should too. The more you participate and engage in trending conversations, the more your profile will be seen.

Top tip

Make sure you research the trend before you join a conversation to avoid any confusion.


Get your own hashtag trending

Other hashtags trend, so why can’t yours?

Spend time creating and developing a unique hashtag for your brand, one you would be proud to see trending.

Creating a specific hashtag can help reinforce your brand, values and also help you track success of campaigns.

Top tip

Make sure you track engagement on your hashtag. It could provide you with user generated content which you could share.

As a social media agency, we would love to help you develop your social media strategy to boost awareness of your company, so throw us a bone on 01325 486666 or info@harveyandhugo.com to find out more.


Related links:

Instagram’s new tools will change your Stories game
Eight reasons why you should be using Facebook Groups for your business

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