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How to appropriately and effectively use awareness day hashtags

Have you ever found yourself scrolling through Twitter, stumbling across an awareness day hashtag, and think, “Wow, that hashtag is trending! I want to join in,” and then you post a quick tweet and stick the hashtag at the end of the content? Well, if you have, you’re not alone.

Hashtags are fantastic for generating engagement and starting a conversation with your audience, but it’s so easy to get wrapped up in the peer pressure to participate in every awareness day and forget to check what the hashtag actually represents.

For example, #WorldToiletDay takes place on November 19th every year, but do you know why? No, it’s not encouraging social media users to take pictures of their toilet! When you research the hashtag, you discover the real reason for its existence. To inspire action to tackle the global sanitation crisis and help achieve sanitation for all by 2030. So if you had taken a picture of your toilet and posted it, you would feel a bit of a fool.

As social media experts The Pack understand how awareness days can sometimes be baffling, but not to worry because we’re here to help you with the dos and don’ts of awareness day hashtags.

Let’s start with the dos.


And now for the important don’ts.


Do you have any awareness day hashtag tips you want to share? Let us know your thoughts by tweeting us, @harveyandhugo.

And if you need The Pack’s assistance to understand awareness days and which campaigns would be the most relevant for your firm, throw us a bone on 01325 486666, or email info@harveyandhugo.com.


Related links:

How to use hashtags

Social media sins: Harvey’s horrible hashtags

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