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How to deal with a crisis


Richard Branson’s reaction to the recent Virgin Galactic tragedy has inspired me to talk today about crisis management.

Communications are a major part of managing a crisis and as soon as news broke, Branson was already tweeting that he was on the way to the scene of the incident. He has been in constant communication since.

Although thankfully not as serious as this, we may all face a situation in business where we need to disseminate a difficult message to our customer base. Below are a few tips to make sure it all goes smoothly and you can avoid any negative feedback.

 

Related link

 

The real value of PR agencies: http://www.harveyandhugo.com/the-real-value-of-pr-agencies/

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