Harvey and Hugo

{Harvey and Hugo}
Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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How to perfectly promote a campaign


You’ll all know by now The Pack loves nothing more than getting involved in promoting a campaign.

We were recently involved in helping to promote National Lorry Week, which we thoroughly enjoyed as it got the creative juices flowing.

Off the back of this, we thought it would be a great idea to share some of our tips with you on how to successfully promote a campaign.

Be creative

The great thing about promoting an event or campaign, is you get to be as creative as possible, regardless of the size of your budget. Always have your end goal in mind, but don’t let that stop you coming up with all sorts of weird and wonderful ideas. As far as we’re concerned, the quirkier the better!

Social media
Whether you’re a fan or not, using social media to promote your campaign will without doubt increase the number of people who hear about it and in turn get involved. Make the social media as fun as possible and come up with your own individual # to really engage people and keep a track of who is joining in. Live video is another fun way to reach a huge audience, so don’t be afraid to experiment with it.

Explore different media to help promote your campaign
It’s great to see your campaign featured in the local press but don’t just stop there. Make sure local radio stations, ‘what’s on type’ websites and bloggers are all up to speed with what you’re doing. Any promotion from them could play a huge part in the success of your campaign.

Give something back
As a thank you to people for getting involved, or as a way to get them involved, run a competition where they have the chance to win a prize. It goes without saying the better the prize, the more people will get involved but even the smallest of freebies will encourage participation.

If you follow these tips, we’re confident you’ll be able to successfully promote your next campaign, but if you want to leave it to the experts or get more advice, drop us a bone or tweet us @harveyandhugo.

Related links: How to cook up the tastiest social media during Darlington’s bar & restaurant week http://harveyandhugo.com/how-to-cook-up-the-tastiest-social-media-during-darlingtons-bar-restaurant-week/

So you’re ready for some PR? http://harveyandhugo.com/so-youre-ready-for-some-pr/

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