In recent months in the social media Twitterverse, viral charity campaigns have exploded onto the scene.
From the ALS Ice Bucket Challenge to the No Make-Up Selfie, we have seen a rise in charity campaigns and causes in an effort to raise some vital funds for worthy charities.
The significance of this type of fundraising is how viral it can go in such a short amount of time. With the helping hand of celebrities and the arming of a decent hashtag, your money-raising efforts could potentially total in millions of pounds.
We’ve compiled a list of some of the most noteworthy campaigns this year to emphasise how social media really can make a difference.
If you’re unfamiliar with this challenge, where have you been?! For the rest of you, you’ll have noticed your Facebook and Twitter feeds being filled with people tipping buckets of water over themselves in a bid to raise money and awareness for the incurable disease ALS, or as us Brits call it, Motor Neurone Disease (MND).
Partakers, including celebrities and us normal folk, adopted the mentality of doing one-up over each other which meant each video got crazier by the second; that along with the nominating process meant the campaign soon went viral and it raised a staggering $100 million (approx £62 million) for the cause.
The No Make-Up Selfie
The No Make-Up Selfie, a campaign which encouraged people to take their favourite type of picture (the selfie) whilst baring their facial nakedness for the whole world to see, went viral after a wave of celebrities, including Beyonce, took part.
The campaign, according to The Guardian, raised £8 million for Cancer Research UK in just six days which paid for over 10 clinical trials.
Manchester Dogs’ Home
After the terrible news of the arson attack of a dogs’ home in Manchester, which resulted in 53 dogs being killed, the dog-loving public rallied together to donate their money. Many people even took “dog selfies” to help – including our CEO, Harvey! When even the animals are taking selfies, you know you’re onto something!
The campaign, which resulted in the dog’s home being rebuilt, raised over £2 million.
With the help of selfies, creative videos and nominations these campaigns went viral resulting in over £70 million worth of donations.
Whether you have discovered a new wave of empathy and compassion, or you’re a narcissist who just wants to jump on the bandwagon, the significance of this type of fundraising can’t be denied. Good job everyone.
If you want help with a social media campaign we give us a call 01325 486666.
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