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Hugoversity: New Trends for 2018 – Part 2

In this blog, we’ll be covering the second half of our Hugoversity seminar, New Trends for 2018. We’ll be including our predictions for the world of social media, as well as some handy hints and tips to make sure your social channels are well ahead of the competition.

If you missed the first part of our blog, you can read it here.


Artificial intelligence

Artificial intelligence is now playing a huge part in how businesses are communicating with potential prospects online.

Chatbots can be used to provide efficient 24/7 services and provide real-time engagement. It is predicted that an incredible 30 per cent of our chat conversations will be with chatbots by the end of 2018.

There isn’t a customer touchpoint where it won’t have an application; from bots addressing customer care issues to verbal search on your website to customised content generation based on your past behaviours.


Live streaming

“Live streaming may be the most powerful, yet most untapped, digital resource education has ever seen.” – Howard Cosell

Streaming events and content live on the web makes it accessible to a worldwide, real-time audience. This means attendance to your content can surpass any capacity limitations a physical event would have.

If your content is interesting to individuals in your niche or just a curious topic to outsiders you will be given the opportunity to engage with prospective clients who previously may not have thought about contacting you.



As attention spans shorten, people favour images and videos over words and stories.

Business Insider predict that an incredible 82 per cent of web traffic will be video by 2021.

According to Buffer, visual content is more than 40 times more likely to get shared on social media than other types of content. This is perhaps because video content is likely to engage us and ignite emotions.

Have you thought about how your business can use video? Behind the scenes? Team interviews? Or maybe even product unveilings?


Ephemeral content

Ephemeral content, which lasts only a short time before disappearing, is on the rise and began with the popularity of Snapchat.

Other platforms like Instagram and Facebook are following in Snapchat’s footsteps, so now more and more platforms are providing a similar service for distributing short-lived content.

Ephemeral content is a cost-effective and authentic way to connect with your following so keep it informal and friendly using filters and even voice modifiers.


Ad growth

We predict that this year, the use of paid advertorials will heighten to increase brand engagement.

Let’s take Facebook as an example to highlight the benefits of adverts.

If you don’t plan on having a social advertising budget in 2018, consider yourself already behind your competitors!


Personal branding

Branding is about establishing your image, your mission, your values and your vision. It’s also important to establish a niche to set yourself apart from competitors.

Now more than ever, businesses are realising that the best way to portray their business is by looking across the Company as a whole rather than those just at the top.

Branding and thought leadership will go beyond managers and directors and further into the people behind the brand. After all, it’s ultimately the people behind the scenes who make your business flow and make it what it is today.


After the successful event, The Pack’s tails are wagging in anticipation of our future seminars and we can’t wait to share more of our industry knowledge with you.

Our next seminar is all about Creating Content in Today’s Attention Economy, and is taking place on Friday March 23rd.

How can you sign up? Check out the link below, and email study@hugoversity.com to register.


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