In March, we took a look at nudge marketing; what it is, why it works and the different elements of it. But how can you implement this into your marketing campaign?
It’s actually pretty simple – another handy mnemonic: EAST.
Is your content easy to find? Remove friction to give customers the best possible experience and they’re more likely to find you and buy your products or services.
When people see your marketing, does it look or sound how they would expect it to, and does it appeal to them? This is about knowing your audience and making sure you are delivering the message that they want or need to hear – otherwise you’ll switch them off and they’ll go elsewhere!
You need to deliver the right message to the right people at the right time.
Interact! As the old adage goes, the mountain didn’t come to Mohammed. Actively engage with people on social media and begin to build those relationships. Seek out your target audience at relevant networking events and trade shows. Show that you know and have taken the time to understand them – for example, a quick email on a client’s birthday reminds them that you care.
Making use of seasonal and topical content that is relevant to your audience is a great way to stay in the forefront of their minds. Things such as getting involved in awareness days on social media, or sharing photos of beautiful local views, or perhaps the weather – it’s not about business but it’s relevant, it’s something the audience identifies with, and let’s face it, it’s more interesting than ‘buy this now!’.
So that’s nudge marketing in a rather large nutshell. Still feel bamboozled? Throw us a bone on 01325 486666 or visit www.harveyandhugo.com.