As a social media agency, we were interested to hear about the departure of Instagram this week.
Having established the popular social media platform in 2010, co-founders Kevin Systrom and Mike Krieger remained with the company after it was bought by Facebook in 2012 for $1billion.
There have been rumours of unrest between the two camps, reportedly linked to Facebook’s purchase of WhatsApp in 2014 for an eye-watering $19billion – considerably more than it paid for Instagram.
Boasting an impressive billion-plus users, the photo-sharing social media giant has been seen by many as the ‘anti-Facebook’, despite being owned by it. Whilst initially Instagram was treated as an entirely separate entity with its own independent culture, recent times have seen a stronger focus on algorithms manipulating the content delivered in our feeds, as well as a huge increase in adverts.
So, what now?
Facebook co-founder Mark Zuckerburg said he had “learned a lot working with [Kevin and Mike] for the past six years”, and rumours are circulating regarding their replacement. Current favourite for the job is Adam Mosseri, Facebook’s head of content who was previously responsible for the platform’s newsfeed – possibly not the best news for those who prefer to use Instagram for its stark differences to Facebook.
2018 has been a testing year for Facebook, hitting the headlines for data breaches and its lack of action over fake news. We’ll be watching closely as the next year unfolds.
Not sure how best to use Instagram with its new features and changing algorithms? Throw us a bone on 01325 486666 or visit www.harveyandhugo.com.