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Instagram – the next YouTube?

There are whispers on the street that Instagram might be making some changes where video is concerned.

At present there are three ways to share video on Instagram; stories which are limited to 15 seconds, posts which are limited to one minute and by going live which can be much longer.

Facebook allows for longer videos to be shared and has been able to monetise this successfully, but it’s widely known that younger generations are favouring Instagram, meaning that a target audience is being missed by advertisers.

It looks as though this might be a crafty move by Instagram to cash in on those younger users, and according to the Wall Street Journal, you won’t even need to download a new app – it’ll all appear in your existing feed.

Nothing is definite yet; Instagram’s head honchos are discussing the potential changes. But what do you think?

If you have queries about social media or would like to see how The Pack could help you, throw us a bone on 01325 486666.


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