Harvey and Hugo

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Business Central, 2 Union Square Darlington,
Phone: 01325 486 666
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Connecting with your audience through Instagram stickers

The developers behind Instagram introduce new features all the time, each with greater possibilities for engagement and the latest edition of quiz stickers have achieved exactly that.

As part of Instagram Stories, quiz stickers are an imaginative way to engage with friends, but brands and influencers can also utilise the benefits of this feature to engage with their audience and kick off a conversation, even when nothing is happening around you.

As Instagram stories are shared with followers for 24 hours before they are deleted, this creates a sense of urgency which can encourage followers to participate.

In addition to the quiz feature, Instagram has other stickers which you can add to your stories to increase the engagement levels with your posts. These can be used to make your profile more user friendly and improve customer experience.

The simplistic nature of stickers might lead some to overlook the value they offer, but it is important to note that in the past larger brands have spent vast amounts of money for this type of research to find out how customers feel about a product or service.

For small businesses who can’t afford expensive market research, this is a great feature. By adding a sticker to your story your followers can vote to let you know if you’re heading in the right direction. All you have to do is produce your questions, customise the choices, wait for users to respond and collect real time results.

Here’s a whistle-stop tour of the stickers Instagram has to offer:

Whatever the size of your business, social media is an important tool and the new features Instagram is adding makes it easier than ever before to connect with customers and identify their needs.

If you want to find out more about how you can use social media to connect with your target audience, throw us a bone on 01325 486666 or email info@harveyandhugo.com


Related links:

How to use hash tags

Four ways to boost your Instagram following

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